In the competitive landscape of trade shows and conferences, brands are seeking innovative ways to stand out, connect with attendees, and leave a lasting impression. Immersive experiences are a powerful tool for achieving this successfully, as attendees don’t merely observe, they actively participate. 

A trade show booth featuring five giant test tubes of "blood" in front of three medical charts at a medical expo.

 A leading player in the biotech industry sought to enhance its presence at a major medical trade show. Recognizing the need to differentiate themselves and create an impact, they turned to Invisible Thread to craft an experience that engaged attendees on a deeper level. 


To increase booth traffic, foster meaningful interactions with potential customers, and generate buzz around their products and services, Invisible Thread developed an interactive storytelling experience that involved cutting-edge Augmented Reality simulations to educate attendees on the science of a rare blood disease and raise awareness of critical indicators.

Unexpected elements were woven into the storytelling experience, drawing surprise reactions among the participants and sparking conversations with the booth staff who were on hand to provide more information about the subject matter. In addition to attracting a steady stream of visitors throughout the conference, attendees spent more time at the booth engaging with the experience and expert staff.

“Research finds that attendees spend up to 52% more time at booths that offer interactive experiences compared to those that don’t. – Freeman Trends Report”

Furthermore. a report by Nielsen Consumer Neuroscience found that immersive experiences create stronger memories and are remembered up to four times longer than traditional video content. AND social media shares and mentions increase substantially when attendees encounter immersive experiences.  

A docent showing a visitor how to navigate an augmented reality experience at a trade show booth.
Users scanning a trade show booth at a medical expo for an augmented reality experience.

The Results:

Increased Booth Traffic: The immersive experience attracted a steady stream of visitors throughout the event, surpassing attendance goals and generating significant foot traffic.


Enhanced Engagement: Attendees spent more time at the booth, engaging with the content and having meaningful conversations with staff. More than 800 attendees engaged with the experience over the 3-day conference. 


Positive Brand Perception: The interactive Augmented Reality elements left a lasting impression on attendees that resonated with attendees long after the event concluded. 


Immersive experiences elevate brands, attract engaged participants, and create shareable, memorable moments. Contact us to explore what’s possible for your next event

Alex Hessler standing in front of a trade show booth at a medical expo. Invisible Thread brought the booth to life through an AR experience.

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