Nike - Joyride

As part of a nationwide brand activation, Nike engaged Invisible Thread to create a unique and playful experience for consumers to discover the technology of Joyride, an innovative cushioning system made of soft, bouncy beads. We developed a real-time interactive ball pit simulation of Joyride beads utilizing depth-sensing cameras and user tracking.

A synchronized unveiling of the interactive displays launched in Finish Line stores in California, Colorado, and New York.