Nike’s Joyride

Dive into an interactive ball pit.
Interactive Installations

Feel the Joy

As part of a nationwide brand activation, Nike engaged Invisible Thread to create a unique and playful experience for consumers to discover the technology of Joyride, an innovative cushioning system made of soft, bouncy beads. We developed a real-time interactive ball pit simulation of Joyride beads utilizing depth-sensing cameras and user tracking.

A synchronized unveiling of the interactive displays launched in Finish Line stores in California, Colorado, and New York.

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